How to Set Up an eCommerce Site in WordPress


You finally made. You’re getting all the entrepreneurial dream into a reality and from an ecommerce store. Consumers spend more than $ 2.3 trillion on online products, it is a lucrative industry.

And if you use an intuitive content management system (CMS) like WordPress, the barrier to entry is low. You do not need to learn how to code or make a complicated software to start, you can dive into.

For anyone building an ecommerce website in WordPress, this guide covers all the key information you need to know for your website up and running.

Step 1: Start your website.
Before you can enter the website construction phase, you must perform some preliminary steps that provide the basis to start.

  • Create your brand.
    The first step to starting an ecommerce business works the basic details of your brand. Many of the decisions you make when building your ecommerce website will depend on the choices you make during this stage, be part first.

Clarify your brand includes:

Select your products
What you sell on your ecommerce site? Will it be the items you CRAFT hand, or products that you buy wholesale and sell on the website? Figure out what you want to sell, and how you’ll get the inventory that will become the basis of your website.

When choosing your products, make sure that there is a throughline in all that you select. The sale of t-shirts for skateboarders next dinosaur toys for children would be a strange mixture. Choose Inventory is logical to group under one brand. Amazon can get away with selling a variety of products now, but even they began with a focus on books and grew over time.

Research competitors
research competitors is important to determine how to position your brand and determine your price. And it can inspire useful marketing tactics and approaches to use. Your competitors have already made the public your research work and test what works for them, you can borrow some of their ideas and start to come.

Choose a name
What your business will be called? Go with something easy to remember that you like the sound of. Bonus points if it communicates what your business does, and includes a popular keyword for it. This step is a good combination with our # 2, choosing your domain.

Develop your unique value proposition (UVP)
Your UVP is what sets you apart from other brands in space. It is a brief statement that summarizes what you offer to customers, and why they should choose you over similar options. MSRP is a good base you will build the rest of your website and marketing.

  • Register your domain.
    If possible, do not settle for a name for your brand until you have confirmed the field as it is available. You can find available domains using free domain search tool HostGator.

A .com is ideal if you can get it, but if it is easier to enter a field relevant to the .net or .biz, that can work too. Once you’ve found one you like, it only takes a few minutes and a little money to save it.

  • Sign up for web hosting.
    Web hosting is a prerequisite for an online website. All files that make up your website must live on a hosting server that delivers to every person who visits a Web page.

web hosting plans Ecommerce costs about $ 5 $ 20 per month. When choosing your provider, look for a company that promises constant availability, compatibility with WordPress, and reliable customer service. In ecommerce, the accessibility of your website is directly related to profitability, it is. Inconsistent service provider will cost you in lost sales.

  • Install WordPress.
    The specific details of this step will depend on what web hosting provider you choose. For HostGator customers follow our one click for WordPress installation instructions. For other suppliers, check their supporting documents and follow the instructions provided.

Phase 2: Build your website.
Now you have everything in place to move to the next phase of building your WordPress e-commerce site.

  • Create a design plan.
    You have two main options for designing your ecommerce site:

Hire a professional designer
Do it yourself
Hiring a professional is a good idea for anyone who has a specific vision for their ecommerce website, but limited skills to pull on their own.

Make yourself can seem daunting if you do not know anything about web design, but using WordPress means you can skip the learning code and create even your own site. With a good website builder, you can even create a professional website in a few hours and some of the premium themes we highlight below function as the websites of manufacturers. even simpler themes give you a good starting point, you will just need to change text, images and colors to match your brand.

Whichever approach you choose, use this time to find out what tools, training, or people you need to design your website. Calculate a rough idea of ​​what you look like, and outline a plan to bring your design to completion.

  • Select and install your ecommerce software.
    WordPress does not provide the functionality you need to run an ecommerce website of the box. For this, you must install an ecommerce plugin that provides features required electronic commerce. Including:

A basket
secure payment processing
Inventory Management
ecommerce themes
Add-ons that offer all the extra features you want
Integration with marketing, accounting and analytical products
There are many different ecommerce software options compatible with WordPress.

Top 3 WordPress eCommerce Plugins to consider
WooCommerce – The most popular plugin for WordPress eCommerce, WooCommerce is managed by the same company that owns WordPress. WooCommerce is free and easy for beginners to use. Because of the way it is everywhere, you can enjoy a large number of compatible themes, add-ons and integrations.
WP e-Commerce – Another free and popular option, ecommerce WP is also open source, which means that developers are always working to create improvements and add-ons that extend functionality. It is easy to use, but they also offer dedicated support to charge for website owners who could use the extra hand held.
Easy Digital Downloads – For Infopreneurs to sell digital product planning rather than physical, easy digital downloads is the leading e-commerce platform specifically designed for this purpose. As it pares down to only those features you need for information products, it is easier to use for this purpose than other options.
Since WooCommerce is by far the most popular option for setting up an ecommerce store in WordPress, most of our instructions below explain how to use it to build your website. If you opt for another ecommerce plugin, the seller must provide clear instructions on how to perform these steps inside.

  • Choose your WordPress eCommerce theme.
    WordPress themes are the basic design pattern that you build a WordPress site. And because WordPress is a popular CMS, you have thousands of themed options to choose e-commerce. Some are free and some cost money.

When perusing the topics of your site be sure to find one that is compatible with e-commerce software that you have chosen, responsive and well suited to the website you have in mind. If you work with a graphic designer to build your website, they will probably have favorite themes to recommend.

Where WordPress Ecommerce Themes
The best place to find WordPress themes is WordPress. Click Appearance in the menu on the left side of the screen, then Themes right below. You can search for “electronic commerce” to limit your options to themes built for ecommerce stores.

find wordpress ecommerce themes

If you want to go with a free WordPress theme for your site, it is imperative that you choose a theme from WordPress library. All of these have been checked to ensure they are legitimate and safe. The choice of another free option could put your site at risk of being hacked.

Besides the many themes available in the WordPress library, a number of companies offer premium themes. Some of the best places to find WordPress eCommerce premium themes are:

Envato market
elegant themes
CSS Igniter

3 Large free WordPress Ecommerce Themes
If you want to skip navigation, here are some popular options to consider.


The Astra theme has a 5 star rating excellent with over 2,000 user votes. It is compatible WooCommerce and presented as the “theme the strongest growth of all time. “

astra wordpress theme for ecommerce


OceanWP free, has a perfect five-star rating of nearly 2500 users, and provide WooCommerce compatibility.

oceanwp wordpress ecommerce theme


Rife offers 7 free theme demo layouts to choose from. It works with WooCommerce, and has a perfect five-star rating from more than 70 users.

rife wordpress ecommerce theme

3 large premium eCommerce WordPress Themes

Divi stylish themes is one of the most popular topics in the world due to its intuitive visual editor. It has a drag and drop functionality and is easy to build a responsive web store. Guests have access to e-commerce layout packages that provide specific models for different types of stores.

divi wordpress ecommerce themes


Shoppe Themify comes with a website builder drag and useful ecommerce features, such as a list function and the option of the gallery. You can choose different “skins” that offer a special look and feel to start you.

shoppe wordpress ecommerce theme


Avada bills itself as the theme # 1 selling of all time. Although it is not exclusively for ecommerce websites, it can be quite such use. It comes with a number of pre-made web page templates and a website builder that makes it easy customization.

avada wordpress ecommerce theme

These are a small sample of the many e-commerce themes available, so if they do not meet your needs, go out and do some browsing. But if you are overwhelmed by all the options available, they are a good place to start.

  • Determine the structure of your site.
    A well organized site is important to offer an intuitive experience for visitors. And that counts for additional e-commerce sites. You want it to be as easy as possible for visitors to find the products they love, because it is the first step to buy. Develop a good site hierarchy also contributes to the optimization of search engines (SEO), which increases the likelihood of people finding your site in Google when they are looking for what you sell.

By defining the structure of your site from one day, you can keep it simple and direct. Figure the main categories and sub-categories (if necessary) to divide your products.

Decide which pages and categories are most important and should be highlighted in the main menu. For an ecommerce site, which may include your home page, About page, main product categories, and perhaps a blog or a category Resources for the content you create.

  • Create your main pages.
    The theme you have chosen will provide a basic look and feel for your pages that you can customize for your brand. Two of the most important pages to create your ecommerce website are at home and about.

Your home page should quickly communicate to visitors what your brand is and the types of products you sell. This is a good place to put your UVP, next to the high-quality images that communicate something about your brand. It can also be used for promoting your best products and highlight the promotions you have going.

The About page is your chance to humanize the brand. You can share information about the people behind the brand, and why you do what you do. It gives you a way to connect with customers, making them more likely to return and continue to buy from you.

Pro Tip: Optimize two pages for SEO. Pay special attention to your homepage, because it is most important to classify.

  • Create Your Own.
    Specific actions here will depend on the software you chose e-commerce. For those who use WooCommerce, the plugin wizard takes you through step by step installation process.
woocommerce plugin wizard

Just complete the information on each page of the installation process. This will include:

Choosing your preferred payment method. The main options are PayPal and Stripe.
Provide shipping details. You can choose to offer free shipping or a fixed rate in the WooCommerce application. If you want to pay full price for the delivery, additional time is required.
You will also have the opportunity at this stage to easily connect your WooCommerce with some recommended integrations, including an application for calculating the automated tax MailChimp (for email marketing), Facebook and Jetpack.

  • Add your product pages.
    Every product page on your site has an important job to do: it’s where your customers decide whether to click that “Buy” button (or more likely, an “Add to Cart” one, but same idea).

Within WooCommerce, once you have finished configuring your store, the plugin offers to create product pages as your next step. If you have your product information already stored in a CSV file, you can import them. If not, click the pink button “Create a product”

woocommerce import product info

This brings you to the background of your page where you will find fields for:

Adding your name
Loading images (the button “Add Media”)
Fill the text of the page
Pricing Information
SKU number
shipping details (weight and dimensions)
If you’re already familiar with WordPress, the page to create a product will look like what you use to create a new page or blog post, an additional section down to the specific product details.

add a new product page in wordpress woocommerce
fill in product information for woocommerce

Complete all relevant information for each product.

Pro Tips:

Optimize for SEO – finding the best keywords for each product and to maximize page ranking for that keyword.
Write product descriptions, customer-centric – Find out what your customers care about reading the reviews of similar products.
Add high quality images – in e-commerce, people can not see and touch items in person before buying, so a photo is the best thing. Always include at least one high quality image for each product. More is better.

  • Cover your bases.
    As a new entrepreneur, it’s easy to get excited and forget some of the legal aspects of running a business. Do not do that! Meeting with a lawyer to help you get the text of a page right conditions on your website, and a privacy policy.

also work on a maritime policy and return to add to the site, so your customers know what to expect every time they want to return an item.

And absolutely invest in the proper tools to keep your secure website. Get an SSL certificate (they come for free with many hosting plans). Purchase security software, such as SiteLock, which adds an extra level of protection. And make sure that the processing payment option you choose offers premium protection.

Any website that accepts sensitive customer data such as credit card information is a potential target for hackers. Do what you can to protect your business and customers trust you.

  • Set up Google Analytics.
    Running an e-commerce business is a continuous learning experience. Each new visitor and buying tells you something about what works. In order to learn and improve as you go, you need access to rich analysis. Fortunately, Google Analytics is free and provides important data on how people interact with your website.

Adding Google Analytics to a WordPress site is simple. Just set your Google Analytics account to get your tracking code, install a plugin like Google Analytics MonsterInsights, and link.

Phase 3: Launch!
The first two phases involve a lot of work, but you are just getting started. Running an e-commerce website can be profitable and rewarding, but only if you’re willing to put the time and effort.

Once you publish your e-commerce store on the web, making it a way of successfully engaging in a new list of steps together.

Pro Tips:

Stay on updates WordPress – WordPress Both he and most of its plugins new versions every so often. These provide security updates and new features. Make it a habit to update whenever a new version available to protect your site.
Making price tests – Price is one of the hardest parts of a new e-commerce business to get right. But there are some different test strategies you can try to see what price the product more profit.
Figure out the best transportation options – age Amazon, to find the right transport strategy is also important. If your shipping costs seem too high for customers, it can lead to shopping cart abandonment. Test different shipping options to find the right combination of affordability and speed keeps buying customers, but still leaves profit margins.
Create an online marketing plan – Marketing is a competitive online. People will find your site if you are marketing online. Develop strategy using tactics like SEO, PPC (pay per click), social media and content marketing to your site reaches the right people.
Provide customer support – Making the sale is not the end of your job that you want the customer to come back. Make it easy for customers to contact when they have questions or problems and keep you at a high level for customer support.
Use your analytics to improve – A great advantage of e-commerce is that it is easier to track things online. Regularly check Google Analytics, as well as analyzes of all the marketing tools you use. The ideas they provide to improve the design of your website, and refine your marketing strategy.

Start making money with your WordPress eCommerce website
Being an entrepreneur used to require a much larger investment in the upstart capital. The rise of e-commerce, combined with the accessibility tools like WordPress and WooCommerce lowered the barrier to entry.

This does not mean running a successful business ecommerce is easy. You must be willing to do your research and put in the work required to get your new business off the ground and keep it successfully over time. But if you have the courage, work ethic, and at least some money to invest to start with, you can build an ecommerce website with WordPress and start selling.

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