How to Create a Landing Page in WordPress (Step by Step)

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Want to create a landing page in WordPress? Using a well-designed landing page, you can build different types of marketing campaigns, drive more web traffic to your site, and turn most of the traffic landed clients and prospects.

In this article, we’ll show you how to create a landing page in WordPress step by step.

What is a landing page?
A landing page is a web page that is designed to increase sales and to collect more leads. It is a purpose-built page where you want people to land, see your content, and take action; like purchasing a product, subscribing to your site, viewing a video, etc.

In general, a landing page is a powerful marketing process that serves both as a traffic generation tool and a conversion machine.

First, you can create different marketing campaigns such as paid marketing, email, social media, etc. using a landing page to drive more traffic to your site. Second, you can convert most of the traffic from these sources into customers and increase your revenue.

Since the purpose of a landing page is to convert more traffic to your site into customers, you’ll need to make it look attractive and engaging. Above all, you will have good design and organize the different elements call to action as the buy button, registration forms, media play button, etc. attractively.

If you want to know more, here’s our complete guide on how to structure a landing page that converts.

Create a landing page in WordPress step by step
Create a landing page in WordPress is quite easy when you use a WordPress landing page plugin. Even if you’re not a developer, you can create a conversion to WordPress landing page and increase your website traffic and sales.

There are several WordPress plugins landing page on the market; However, all plugins are created equal. Therefore, we created a list of the best landing page for WordPress plugins from which you can choose your favorite and start building a landing page.

In this tutorial, we’ll show you how to create a landing page in WordPress using the plugin Builder Beaver. It is the best landing page plugin for WordPress, we have used so far.

beaver-builder-plugin

Now let’s go ahead and see how to create a landing page WordPress, step by step.

Step 1: Install the plug-in Beaver Builder on your website
First, you must visit the website and buy the Beaver Builder plugin. Then you can download the plug-in file on your computer and copy the license key plugin.

Then you need to login to your WordPress dashboard and install the plugin. If you need detailed instructions, here is our step by step guide to installing a WordPress plugin. Once it is installed, do not forget to activate it.

Then you need to enter the plug-in license keys in the Settings menu “Page Builder from the administration panel. There you will see a field to enter the license keys. Enter the license keys that you copied from earlier via your account on the Beaver Builder website.

After that, you will see the plug-in updates and state support subscription as active which means you have completed the basic plug-in configuration process.

beaver-builder-license-update

Now if you refresh your WordPress dashboard, you’ll see a new menu called Beaver Builder added to your dashboard menu

beaver-builder-menu

That means you’re ready to create your first landing page.

Step 2: Create a landing page with Beaver Builder
Now that you have successfully installed the plugin Builder Beaver and configured your settings, you are all set to create a new page destination.

First, go to Pages “Add a new dashboard of your WordPress to create a page. Now you will see a WordPress page regular pattern as provided by your theme, but with an additional tab Beaver Builder above the post editor.

new-landing-page

Name the first page. Then click on the tab Beaver Builder to launch the interface builder.

With some topics, you’ll need to change the page layout of the section Attributes page on the right before you click the tab.

Then your page open in the Beaver Builder page builder interface, as shown in the image below:

beaver-builder-interface

You will see a blank space on the elements of the left and page builder on the right side of the page. You can see the modules, lines and patterns on the manufacturer of the right panel of this page. Now you can drag a provision line or module on the left side and start editing.

However, the best option is to use the models as they provide a professional landing page design can be used with minimal customization.

Then, click the Templates tab to view available models

beaver-builder-templates

There are several professional predesigned templates available. Select one by clicking on it. Then Builder Beaver load the template in the preview window on the left.

beaver-builder-template-selected.jpg

The next step is to customize the template with your own content.

Step 3: Customize the landing page template
Customize the landing page template is very easy as you can simply edit each item by pointing and clicking.

edit-beaver-builder-template

You can change text, style, color, alignment, layout, etc. to fit your product or a global brand. Similarly, you can change the background color or images used in the template with your standard colors and images related to the products. In addition, you can adjust the height and width of rows and columns.

If there are blocks of content, lines or modules that are not helpful to your landing page, you can remove them by clicking on the cross icon on hover the mouse. You can also duplicate a content block, line, or simply a module by clicking on the duplicate icon on hover the mouse.

duplicate-remove-sections-beaver-builder

Also, you can just add new rows to your landing page template. To do this, you must click the Add icon next to the top right Done button.

add-button-beaver-builder

Then proceed to the lines tab, simply drag the line you want to use on the screen of the editor of the page to the left.

add-rows-beaver-builder

After that, go to the Modules tab, and drag the module lines created previously.

Then you can add content to the modules and customize as you wish.

Once you are satisfied, click the Done button at the top right side.

done-button-creating-a-landing-page

Then you can publish the page or save it as a draft.

publish-wordpress-landing-page

Once published, you can visit your site to view your landing page in action. If you want other modifications, you can make changes at any time.

That’s all! This is a 3 step process effortlessly to create a landing page using WordPress Beaver Builder.

Track performance with MonsterInsights of your landing page
Now that you have published your landing page, you can start marketing campaigns to build more traffic. Then the rest of the work will be done by your landing page (ie convert more customers by traffic).

However, you will need to monitor how your landing page is actually the scene. MonsterInsights help you do that by tracking your visitors to the landing page and their interactions on your site.

MonsterInsights is the best Google Analytics plugin for WordPress. It lets you install Google Analytics in WordPress easily without having to change your theme file to insert the Google Analytics tracking code.

Once it is set up, it automatically follows comprehensive report of your site and provides easy to understand reports in your WordPress dashboard. A quick summary of the site analysis report is available in the instrument panel MonsterInsights widget.

Google Analytics Dashboard Widget for WordPress by MonsterInsights

For full reports, you must visit Insights “Reports from your dashboard. There you will see the summary report first.

monsterinsights-overview-report

Then you can see all the other reports by clicking on tabs / links at the top of the report. Here’re just a few types of data that you can follow using the plugin MonsterInsights:

Top Landing Pages: What landing pages are most popular on your site
Link and click the follow button: Which links and buttons are the most clicks
Console Research Report: What keywords people use to come to your site
Forms Tracker: What forms get more impressions and presentations
In addition, you can follow the advanced settings such as downloads, ecommerce transactions, custom dimensions, etc. use the plug-in. MonsterInsights is very useful for a landing page to rapid growth.

So if you found it useful, download the plug-in today! If you are still in conflict, you can check all its functions before making your purchase.

If you need more tools to build your site, see our list of the best WordPress plugins sorted on the shutter 2019.

We hope this article has helped you learn how to create a landing page in WordPress easily.

You can also check our guide on the 4 ways to improve the SEO ranking of your website with Google Analytics

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